Legend has it that in the year 1111, a German bishop called Johann Fugger was more keen on sightseeing than court politics. As he travelled, he would send his manservant a day ahead of him in search of accommodation with quality wines. In order that the bishop knew which inns provided the best drops, the manservant would write with chalk the word Est!, meaning 'It is!', on the various inn doors.
When the manservant reached one lodging in the picturesque village of Montefiascone, he was so taken with its wine that he wrote Est! Est!! Est!!! on its door. On arriving at this inn, the bishop also fell in love with the wine, and from that day forth the wine from this area bore the name Est! Est!! Est!!! di Montefiascone. So taken was the bishop with this nectar that he returned to the area to live until his death.
I have sampled the said wine in the course of researching this story and I'm with the bishop. Although the village is a kip.
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